On Empathy and why AI will never replace high-quality UX research
There’s no substitute for empathy—not in the doting sense of the term, but in the ability to perceptively inhabit other people’s psyches, and thus imagine what various stimuli will feel like to them. Brian Beutler I have been digging deep into AI the last 20 months or so, learning, reflecting, evaluating. I understand how it […]