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Agnes Kiss
Principal UX Researcher specializing on products in highly regulated environments (Fintech, Edtech, civictech)
MAKE THE RIGHT DESIGN / BUSINESS DECISION
GET INSIGHTS with FAST TURNAROUND
QUALITATIVE and QUANTITATIVE METHODS
Companies I worked for
Why Work With Me to Get Actionable UX Research Insights?
Proven Record of Identifying Hidden User Segments
Even Fortune 500 companies make costly mistakes by not understanding who their users are and fail to cater to all relevant segments. I have helped multiple companies avoid churn by finding neglected segments.
UX Research Methods Expertise
Users often have a hard time verbalizing their pain points. By combining research methods (ethnographic research, in-depth interviews, surveys, etc.) I can unearth the root causes and recommend impactful changes.
Domain Knowledge and Fast Learning
With a background in psychology, statistics, and personal finance, I have the domain knowledge to hit the ground running. More importanly, I can upskill in new areas to help you make confident decisions
Understanding Individual Limitations
As a contributing member to the Cognitive Accessibility research group, I am
Hi
I’m Agi,a UX Researcher in the Twin Cities (MN)
For more than a decade, I have been helping small and large companies (e.g., Walmart, US Bank, Google, PwC) to make confident strategic decisions.
My Approach
Understand the Problem
Via conversations with stakeholders, I seek to understand what they see as the business problem, and what they have attempted to do to solve it
Identify Gaps in Understanding
The first step is understanding all the previous research and accumulated knowledge about the issue at hand. This may take the form of a literature review, a dive into the research repo, or, mostly, just talking to people with knowledge (stakeholders, team members, data scientists etc) .
Research with Constraints and Goals
Once the gap and the problem are identified, define the research question(s). Within the constraints (budgetary, time, etc.) pick the most fitting research method(s), define the target population and the best way to recruit participants.
Fast Research with Rigor
AI is used at research logistics (transcription, identifying relevant themes) but I am committed to human-centric UX research – both in the way it is done, and with its professed goals. User experience is always human-centered.
From the Blog
On Empathy and why AI will never replace high-quality UX research
There’s no substitute for empathy—not in the doting sense of the term, but in the ability to perceptively inhabit other people’s psyches, and thus imagine what various stimuli will feel like to them. Brian Beutler I have been digging deep into AI the last 20 months or…
Time to get out of your (home) office, and observe your users in their habitat: Contextual Inquiry
Male barista preparing cappuccino in a coffee shop As UX professionals, we’re always striving to truly understand the people we’re designing for. During the pandemic, when all we could do was remote user testing, interviews and surveys (if we were lucky, we used…
UX Reckoning – January 2025
Many UX professionals (myself included), rightfully, feel threatened by AI’s ubiquity. It is uncanny how long it has come in an extremely short time right before our eyes. I remember hearing about it at the Computer Science department where I used to teach, and I…
Services
Generative Research
Usability Evaluation
Data Analysis
Information Architecture