I have been looking for a model to think through the role of research and its possible replacement / transformation by AI in product development. Do we still need research? Done by humans? Or can synthetic users and / or researchers answer all the questions the PM may...
There’s no substitute for empathy—not in the doting sense of the term, but in the ability to perceptively inhabit other people’s psyches, and thus imagine what various stimuli will feel like to them. Brian Beutler I have been digging deep into AI the last 20 months or...
Male barista preparing cappuccino in a coffee shop As UX professionals, we’re always striving to truly understand the people we’re designing for. During the pandemic, when all we could do was remote user testing, interviews and surveys (if we were lucky,...
Many UX professionals (myself included), rightfully, feel threatened by AI’s ubiquity. It is uncanny how long it has come in an extremely short time right before our eyes. I remember hearing about it at the Computer Science department where I used to teach, and...
What is Inclusive User Experience? As the name suggests, users (people, site visitors, clients, customers, etc) feel that they personally are considered and welcome in that space, be it digital or physical. One example is the Humans come in all shapes and sizes,...
