The bane of any UX researcher’s work is finding participants to get relevant information. Well, in some B2C contexts it may not be so difficult, as long as you make sure your participants are indeed the ones you want to talk to – more on screening willing...
Regression OLS with Python Data analysis and coding are part of the skill set of a UX researcher – especially when working with quantitative data. There are so many sources of information to learn from – but in my experience, they are not equally useful,...
We have had AI around for more than a decade now, but for most people, there was nothing earth-shattering about it. As in, humans did not see their world change in a dramatic way just because there was a chatbot on their bank’s website, or their email client...
Most B2B software includes displays of data, including dashboards and charts. While many of them are purely informational, the most important ones allow its users to interact with the data, or trigger some actions (either within the platform or outside of it). Just to...
… what kind of research went into a probably expensive decision to build and set up vending machines for selling bitcoin in a grocery store. I am just thinking here of the user journey mapping, or maybe persona building based on shoppers frequenting Cub Foods...
